Generation G
A new generation of lipstick.
Why it's special:
- Dialed-down pigment adapts to your natural lip color and gives a casual look that appears a little different on everyone
- Diffused, matte texture makes it easy to swipe on anywhere—no mirror needed
- Comes in six essential shades
Good to know:
Buildable
Easy
Enhancing
Vegan
Cruelty free
All of our products are dermatologist tested
6 shades available
Why it's special:
- Dialed-down pigment adapts to your natural lip color and gives a casual look that appears a little different on everyone
- Diffused, matte texture makes it easy to swipe on anywhere—no mirror needed
- Comes in six essential shades
Good to know:
Buildable
Easy
Enhancing
Vegan
Cruelty free
All of our products are dermatologist tested
Save with sets

Wax Matrix A combination of sunflower and synthetic beeswax that creates a smooth, cushiony texture and feel on lips and protects against bullet breakage.
Blue Agave Binds water inside lips for comfortable wear.
Safflower Oil High in linoleic acid, it creates a barrier to prevent moisture loss in lips.
Lychee Rose Scent Subtle and fresh.