Generation G

sheer matte lipstick ·0.1 oz / 3 g ·

A new generation of lipstick.

Generation G

sheer matte lipstick ·0.1 oz / 3 g ·

A new generation of lipstick.

Generation G is a new kind of lip color that gives the look and finish of just-blotted lipstick, without the blot. We’ve created a short list of the six most important shades, with dialed-down pigment loads for a casual look. They’re lipsticks that adapt to you, not the other way around, so they'll appear a bit different on everyone as your natural lip color shows through. The effect? Diffused, matte goodness—just swipe it on.

*Reformulated on November 7, 2018

Good to know: cruelty free, vegan, paraben free, hypoallergenic, allergy tested, dermatologist tested

0.1 oz / 3 g

Buildable

Enhancing

Easy

6 shades available

1
Free & Easy Returns

A new generation of lipstick.

Generation G is a new kind of lip color that gives the look and finish of just-blotted lipstick, without the blot. We’ve created a short list of the six most important shades, with dialed-down pigment loads for a casual look. They’re lipsticks that adapt to you, not the other way around, so they'll appear a bit different on everyone as your natural lip color shows through. The effect? Diffused, matte goodness—just swipe it on.

*Reformulated on November 7, 2018

Good to know: cruelty free, vegan, paraben free, hypoallergenic, allergy tested, dermatologist tested

0.1 oz / 3 g

Buildable

Enhancing

Easy

Ingredients

Wax Matrix A combination of sunflower and synthetic beeswax that creates a smooth, cushiony texture and feel on lips and protects against bullet breakage.

Blue Agave Binds water inside lips for comfortable wear.

Safflower Oil High in linoleic acid, it creates a barrier to prevent moisture loss in lips.

Lychee Rose Scent Subtle and fresh.

How to Use

  1. For a subtle wash of color, swipe Generation G onto naked lips once or twice.

  2. For a stronger color payoff, add three or four swipes.