Generation G

sheer matte lipstick0.1 oz / 3 g

Just-blotted lipstick, without the blot!

What it is: A lip color that gives the look and finish of just-blotted lipstick, without the blot

Why it's special:

  • We love the casual, already worn-in finish: it’s matte and diffused, with soft edges (like you’ve just been kissed)
  • The buildable formula glides on easily and evenly—no mirror needed
  • Has just-the-right amount of pigment that looks a little different on everyone, since your natural lip color shows through


Good to know:

Buildable

Easy

Enhancing

Vegan

Cruelty free

All of our products are dermatologist tested

6 shades available

1
Free & Easy Returns
What it is: A lip color that gives the look and finish of just-blotted lipstick, without the blot

Why it's special:

  • We love the casual, already worn-in finish: it’s matte and diffused, with soft edges (like you’ve just been kissed)
  • The buildable formula glides on easily and evenly—no mirror needed
  • Has just-the-right amount of pigment that looks a little different on everyone, since your natural lip color shows through


Good to know:

Buildable

Easy

Enhancing

Vegan

Cruelty free

All of our products are dermatologist tested

Save with sets

Save £3

Wax Matrix A combination of sunflower and synthetic beeswax that creates a smooth, cushiony texture and feel on lips and protects against bullet breakage.

Blue Agave Binds water inside lips for comfortable wear.

Safflower Oil High in linoleic acid, it creates a barrier to prevent moisture loss in lips.

Lychee Rose Scent Subtle and fresh.

  • For a subtle wash of color, swipe Generation G onto naked lips once or twice.