Generation G
Just-blotted lipstick, without the blot!
Why it's special:
- We love the casual, already worn-in finish: it’s matte and diffused, with soft edges (like you’ve just been kissed)
- The buildable formula glides on easily and evenly—no mirror needed
- Has just-the-right amount of pigment that looks a little different on everyone, since your natural lip color shows through
Good to know:
Buildable
Easy
Enhancing
Vegan
Cruelty free
All of our products are dermatologist tested
6 shades available
Why it's special:
- We love the casual, already worn-in finish: it’s matte and diffused, with soft edges (like you’ve just been kissed)
- The buildable formula glides on easily and evenly—no mirror needed
- Has just-the-right amount of pigment that looks a little different on everyone, since your natural lip color shows through
Good to know:
Buildable
Easy
Enhancing
Vegan
Cruelty free
All of our products are dermatologist tested
Save with sets

Wax Matrix A combination of sunflower and synthetic beeswax that creates a smooth, cushiony texture and feel on lips and protects against bullet breakage.
Blue Agave Binds water inside lips for comfortable wear.
Safflower Oil High in linoleic acid, it creates a barrier to prevent moisture loss in lips.
Lychee Rose Scent Subtle and fresh.