Generation G

Diffused, sheer matte goodness.

Or save $12 (and get free shipping) by getting it in the Phase 2 Set—the three makeup staples you’ll reach for every day.

Phase 2 Set

Generation G is a new kind of lip color that gives the look and finish of just-blotted lipstick, without the blot. We’ve created a short list of the six most important shades, with dialed-down pigment loads for a casual look: Zip, Leo, Crush, and Jam, along with the super subtle Cake and Like. They’re lipsticks that adapt to you, not the other way around, so they'll appear a bit different on everyone as your natural lip color shows through. The effect? Diffused, matte goodness—just swipe it on.

Select a shade below to see video demos.

Size: 0.07 oz / 2.0 g

What is it?

A sheer matte lipstick.

How to use:

Swipe onto naked lips—once or twice for a subtle wash of color; three or four swipes for stronger color payoff.


  • Buildable

  • Enhancing

  • Easy

Key Ingredients:

Triple Coated Mica Soft, finely-milled mineral that gives matte finish and silky glide.

Blue Agave Binds water inside lips for comfortable wear.

Safflower Oil High in linoleic acid, it creates a barrier to prevent moisture loss in lips.

C10-18 Triglycerides Naturally occurring palm-derived emollient for smooth application.

View full ingredient list.

hypoallergenic, dermatologist tested, paraben free, fragrance free, cruelty free, vegan