What it is: A lip color that gives the look and finish of just-blotted lipstick, without the blot

Why it's special:

  • Dialed-down pigment adapts to your natural lip color and gives a casual look that appears a little different on everyone
  • Diffused, matte texture makes it easy to swipe on anywhere—no mirror needed
  • Comes in six essential shades
Good to know: cruelty free, vegan, paraben free, hypoallergenic, allergy tested, dermatologist tested





Wax Matrix A combination of sunflower and synthetic beeswax that creates a smooth, cushiony texture and feel on lips and protects against bullet breakage.

Blue Agave Binds water inside lips for comfortable wear.

Safflower Oil High in linoleic acid, it creates a barrier to prevent moisture loss in lips.

Lychee Rose Scent Subtle and fresh.

How to Use

  1. For a subtle wash of color, swipe Generation G onto naked lips once or twice.

  2. For a stronger color payoff, add three or four swipes.