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Madeleine 4 wowder extended

The perfect canvas.

Four products that let you easily build up to your ideal finish and coverage level—for skin that looks like skin.

Priming Moisturizer
step one: prime

A base layer that accomplishes two things. First, it moisturizes skin as much as you need (it’s buildable—add more until you reach the perfect amount of hydration). Second, it improves the look of skin. Redness: noticeably reduced. Pores: visibly smaller.

Priming Moisturizer helps skin look its best before you reach for makeup—which is why it’s the moisturizer preferred for no-makeup days.

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Perfecting Skin Tint
step two: tint

Low, low coverage, breathable wash of color that adapts to skin, leaving it brighter and dewier, with a more even tone. Plus: extra moisture and blurring diamond powder to minimize the look of pores even more.

Perfecting Skin Tint is the original skin tint. Completely undetectable, but with undeniable enhancement. Good skin day? Stop here.

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Stretch Concealer
step three: blend

Flexible camo wherever you want it. Tap Stretch Concealer over dark circles, onto pimples, or blend all over for a foundation-like effect. Sheer it out, or add more to build up to your desired level of coverage.

Want a dewy finish? Stop right here. For a matte finish, carry on to step four.

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step four: buff

Buff Wowder into skin—all over or in targeted areas around the nose, forehead, and chin—for a matte real-skin finish and longer makeup wear time. What does “real-skin finish” mean? There’s no cakiness, white cast, or flat two-dimensional look.

There! Skin still looks as it should: like skin.

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