Glassy plush shine
NEW Pink
£17
£17
£17
£17
£17
£17
NEW Pink
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Sheer matte, fragrance-free lipstick
Just-blotted lipstick, without the blot!
A fragrance-free, buildable, sheer-matte lipstick with a perfectly diffused flush of color. Inspired by the makeup artist trick of blotting lipstick after application, one swipe glides on smooth and even (no mirror needed!) for a buildable, soft-edged, just-kissed look. Give your natural lips a little something extra, with shades Malt, Fuzz, Cake, and Leo, or go for vivid Punch, Zip, Jam and Crush to really grab the attention.
0.1 oz / 3 g
Dermatologist-tested
This really is it. My favorite lipstick for daytime ever. I love a bold lip at night, but have had a hard time finding a lipstick that feels natural enough for daily wear: enter Gen G. This lipstick is amazing, looks so natural and just really pulls my whole look together…. I gave this lipstick to a bunch of people for the holidays and they all loved it too. It’s the best!!
This really is it. My favorite lipstick for daytime ever. I love a bold lip at night, but have had a hard time finding a lipstick that feels natural enough for daily wear: enter Gen G. This lipstick is amazing, looks so natural and just really pulls my whole look together…. I gave this lipstick to a bunch of people for the holidays and they all loved it too. It’s the best!!
A surge of Blue Agave Extract, Vitamin E, and Wax-Bound Sodium Hyaluronate create a silky-smooth feel with every swipe.
Generation G in every shade.
Daniela wears Generation G in Malt.
Swipe on 9 shades of Generation G.
Glassy plush shine
NEW Pink
£17
£17
£17
£17
£17
£17
NEW Pink
Enhancing pencil + glassy plush shine
Sale price
£29
Regular price
£33
Pomade pencil
Black
£22
£22
£22
£22
£22
£22
£22
£22
£22
Black
Enhancing pencil
Hold
£17
£17
£17
£17
£17
£17
£17
£17
Out of stock Hold
German-Engineered Blade
£9
Seamless cheek color
Soar
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
Soar
Seamless cheek color
Drift
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
Drift
Grooming pomade
Black
£20
£20
£20
£20
£20
£20
£20
Black
Nourishing shine and color
Pony
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
Pony
light-to-medium coverage + natural finish
Very Deep 4
£31
£31
£31
£31
£31
£31
£31
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£31
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£31
£31
£31
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£31
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£31
£31
£31
£31
£31
£31
£31
£31
£31
£31
£31
£31
Very Deep 4
medium coverage + dewy finish
Very Deep 4
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20
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Very Deep 4
Sheer skin enhancer
G1
£26
£26
£26
£26
£26
£26
£26
£26
£26
£26
£26
£26
G1
Film form mascara
Black
£18
£18
Black
Oil serum hybrid
£27
Soft touch lip crème
Curve
£22
£22
£22
£22
£22
£22
£22
£22
£22
Curve
Microfine detailing pen
Brown
£17
£17
£17
Brown
Brush point liquid eyeliner
£19
Weightless finishing powder
G1-G3
£22
£22
£22
£22
£22
G1-G3
Perfect glide eyeliner
Ochre
£17
£17
£17
£17
£17
£17
£17
£17
£17
£17
Ochre
Essential eyeshadow trio
Clay
£20
£20
£20
£20
£20
£20
£20
£20
£20
£20