Glossier for Good

Glossier Grant Program: Now Accepting Applications 


Our vision is to change how the world sees beauty.

We can’t do that without changing our industry first. The Glossier Grant Program invests in Black beauty entrepreneurs to address legacies of inequity, exclusion, and barriers to fundraising, and is one important pillar in our continued investment in equity + inclusion in beauty. 

We’re excited to announce that we are launching our fourth Grant Program for Black-Owned Beauty Businesses, committing $300,000 in grants towards five visionary brands in the US. Four businesses will receive $50,000 grants and for the first time ever, one former grantee will receive a $100,000 Alumni Award to scale their business sustainably. Since 2020, we’ve invested $2 million towards this program, partnering with over 40+ founders leading 37 brilliant beauty brands across the US and the UK (read more on our UK program + partnership with Black Girl Fest here). In addition to grant funding, grantees participate in a curated curriculum of programming with the Glossier team. For information on last year’s grantees, click here.


We’re looking for iconic beauty brands who want to take their business to the next level. 

We review applications for new grantees on three main criteria: 

  • Purpose: The inspiration and purpose behind your business and the impact you hope to achieve both for your customers and the broader community
  • Differentiation: What sets your brand and products apart from others in your category
  • Business Plan: Your plans for business growth and how Glossier’s Grant Program will help you achieve your goals

The alumni who apply for the Alumni Award will be assessed on their results + scalability, future business plans, and their long-term vision and goals. Beauty brands with physical beauty products (not service providers, not salons, not spas) who are available to actively participate in four months of programming are eligible for our program. Applications will be open until June 1st at 12:00AM ET, and you can apply here.


This isn’t just about funding or charity — it’s about solidarity.

Grantees can expect to meet with nearly every team at Glossier, whether it’s through Office Hours sessions, taking part in webinars on topics like Product Development or Communications, or being paired with a 1-1 advisor for detailed mentorship. Our alumni have gone on to incredible heights and wins, including appearances on Shark Tank, winning industry awards and accolades, closing successful fundraising rounds, or entering partnerships with new beauty retailers. 

We’ve done our best to make the application process as streamlined as possible, and will inform applicants about our decisions by August. We look forward to reviewing each of your applications and hearing your stories!