Generation G

Sheer matte, fragrance-free lipstick

Coming soon

Cake

Out of stock Cake is a subtle peach.

Limited to 20 per customer

Just-blotted lipstick, without the blot!

A fragrance-free, buildable, sheer-matte lipstick with a perfectly diffused flush of color. Inspired by the makeup artist trick of blotting lipstick after application, one swipe glides on smooth and even (no mirror needed!) for a buildable, soft-edged, just-kissed look. Give your natural lips a little something extra, with shades Malt, Fuzz, Cake, and Leo, or go for vivid Punch, Zip, Jam and Crush to really grab the attention.

0.1 oz / 3 g

  • Easy
  • Buildable
  • Enhancing
  • Cruelty-free
  • Vegan
  • Fragrance-free

Dermatologist-tested

This really is it. My favorite lipstick for daytime ever. I love a bold lip at night, but have had a hard time finding a lipstick that feels natural enough for daily wear: enter Gen G. This lipstick is amazing, looks so natural and just really pulls my whole look togetherā€¦. I gave this lipstick to a bunch of people for the holidays and they all loved it too. Itā€™s the best!!

This really is it. My favorite lipstick for daytime ever. I love a bold lip at night, but have had a hard time finding a lipstick that feels natural enough for daily wear: enter Gen G. This lipstick is amazing, looks so natural and just really pulls my whole look togetherā€¦. I gave this lipstick to a bunch of people for the holidays and they all loved it too. Itā€™s the best!!

A surge of Blue Agave Extract, Vitamin E, and Wax-Bound Sodium Hyaluronate create a silky-smooth feel with every swipe.

A combination of sunflower seed wax and sodium hyaluronate that creates a smooth, cushiony texture and feel on lips and protects against bullet breakage.
Provides skin conditioning and antioxidant properties for nourishing, comfortable wear.Ā 
An essential vitamin that immediately helps soothe and care for dry skin while helping improve skinā€™s resilience to moisture loss and urban pollutants.
Provides the unique mattifying-but-not-drying effect while lips remain feeling smooth and conditioned.
  1. For a subtle flush of color, swipe onto bare lips.
  2. For bolder color payoff, keep swiping the buildable formula for customizable coverage. Itā€™s basically like having three lip color options in one!

GET THE LOOK

Generation G in every shade.

Daniela wears Generation G in Malt.

Swipe on 9 shades of Generation G.

YOU MAY ALSO LIKE

Shop all Makeup
  • lip gloss pink
    Chloe wears Lip Gloss in Pink.
    NEW
    Coming soon

    Lip Gloss

    Glassy plush shine

    NEW Pink

    58,000 TZS

    58,000 TZS

    58,000 TZS

    58,000 TZS

    58,000 TZS

    58,000 TZS

    NEW Pink

    See details
  • black boy brow arch
    Sade wears Boy Brow Arch in Black.
    Coming soon

    Boy Brow Arch

    Pomade pencil

    Black

    77,000 TZS

    77,000 TZS

    77,000 TZS

    77,000 TZS

    77,000 TZS

    77,000 TZS

    77,000 TZS

    77,000 TZS

    77,000 TZS

    Black

    See details
  • hold lip liner
    Kristinia wears Lip Line in Hold.
    Coming soon

    Lip Line

    Enhancing pencil

    Hold

    58,000 TZS

    58,000 TZS

    58,000 TZS

    58,000 TZS

    58,000 TZS

    58,000 TZS

    58,000 TZS

    58,000 TZS

    Out of stock Hold

    See details
  • cloud paint
    Ibti wears Cloud Paint in Soar.
    Save 20% off!
    Coming soon

    Cloud Paint Blush

    Seamless cheek color

    Soar

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    Soar

    See details
  • cloud paint bronzer
    Janica wears Cloud Paint in Drift.
    Save 20% off!
    Coming soon

    Cloud Paint Bronzer

    Seamless cheek color

    Drift

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    Drift

    See details
  • boy brow
    Eve wears Boy Brow in Black.
    Save 20% off!
    Coming soon

    Boy Brow

    Grooming pomade

    Black

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    Black

    See details
  • pony ultralip
    Jael wears Ultralip in Pony.
    Save 20% off!
    Coming soon

    Ultralip

    Nourishing shine and color

    Pony

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    Pony

    See details
  • very deep 4 foundation
    Nanny in Stretch Fluid Foundation, VD4.
    Save 40% off!
    Coming soon

    Stretch Fluid Foundation

    light-to-medium coverage + natural finish

    Very Deep 4

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    109,000 TZS

    Very Deep 4

    See details
  • very deep 4 concealer
    Nikki in Stretch Balm Concealer, VD4.
    Save 40% off!
    Coming soon

    Stretch Balm Concealer

    medium coverage + dewy finish

    Very Deep 4

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    Very Deep 4

    See details
  • g1 skin tint
    g1 skin tint
    Coming soon

    Perfecting Skin Tint

    Sheer skin enhancer

    G1

    90,000 TZS

    90,000 TZS

    90,000 TZS

    90,000 TZS

    90,000 TZS

    90,000 TZS

    90,000 TZS

    90,000 TZS

    90,000 TZS

    90,000 TZS

    90,000 TZS

    90,000 TZS

    G1

    See details
  • g suit in curve
    Mercedes wears G Suit in Curve.
    Save 40% off!
    Coming soon

    G Suit

    Soft touch lip crĆØme

    Curve

    77,000 TZS

    77,000 TZS

    77,000 TZS

    77,000 TZS

    77,000 TZS

    77,000 TZS

    77,000 TZS

    77,000 TZS

    77,000 TZS

    Curve

    See details
  • G1-G3 wowder
    Model wears Wowder in G1-G3
    Coming soon

    Wowder

    Weightless finishing powder

    G1-G3

    77,000 TZS

    77,000 TZS

    77,000 TZS

    77,000 TZS

    77,000 TZS

    G1-G3

    See details
  • ochre no.1. pencil
    ochre no.1. pencil
    Coming soon

    No. 1 Pencil

    Perfect glide eyeliner

    Ochre

    58,000 TZS

    58,000 TZS

    58,000 TZS

    58,000 TZS

    58,000 TZS

    58,000 TZS

    58,000 TZS

    58,000 TZS

    58,000 TZS

    58,000 TZS

    Ochre

    See details
  • product packaging of monochromes in clay against white background.
    model wears monochromes in clay
    Coming soon

    Monochromes

    Essential eyeshadow trio

    Clay

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS

    71,000 TZS