Mekdes wears Generation G in Jam.

Ash wears Generation G in Cake.

Generation G swatches from top to bottom: Cake, Crush, Like, Zip, Leo, and Jam.

Havana wears Generation G in Zip.

Generation G

A new generation of lipstick.

Read 1375 reviews

Generation G is a new kind of lip color that gives the look and finish of just-blotted lipstick, without the blot. We’ve created a short list of the six most important shades, with dialed-down pigment loads for a casual look. They’re lipsticks that adapt to you, not the other way around, so they'll appear a bit different on everyone as your natural lip color shows through. The effect? Diffused, matte goodness—just swipe it on.

Size: 0.1 oz / 3 g

*Reformulated on November 7, 2018

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What is it?

A sheer matte lipstick.

How to use:

Swipe onto naked lips—once or twice for a subtle wash of color; three or four swipes for stronger color payoff.

Benefits:

Buildable
Enhancing
Easy

Key Ingredients:

Wax Matrix A combination of sunflower and synthetic beeswax that creates a smooth, cushiony texture and feel on lips and protects against bullet breakage.

Blue Agave Binds water inside lips for comfortable wear.

Safflower Oil High in linoleic acid, it creates a barrier to prevent moisture loss in lips.

Lychee Rose Scent Subtle and fresh.

Full ingredient list

cruelty free, vegan, paraben free, hypoallergenic, allergy tested, dermatologist tested