Generation G

sheer matte lipstick • 0.1 oz / 3 g • 3.8 star rating 3447 Reviews

Just-blotted lipstick, without the blot!
What it is:

A buildable lipstick inspired by the makeup artist trick of blotting lipstick on models for the perfect, everyday flush of color.

Why It's Special
  • We love the casual, already worn-in finish: it’s matte and diffused, with soft edges (like you’ve just been kissed)
  • The buildable formula glides on easily and evenly—no mirror needed. Has just-the-right amount of pigment that looks a little different on everyone, since your natural lip color shows through
  • There are 9 shades of subtle lip-enhancers (Malt, Fuzz, Cake and Leo) that give your natural lip a little something extra, and more vivid pops of color (Punch, Like, Zip, Jam and Crush)

GOOD TO KNOW

All of our products are dermatologist tested

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