Generation G

Or save $12 (and get free shipping) by getting it in the Phase 2 Set—the three makeup staples you’ll reach for every day.

Phase 2 Set

Diffused, sheer matte goodness.

Generation G is a new kind of lip color that gives the look and finish of just-blotted lipstick, without the blot. We’ve created a short list of the six most important shades, with dialed-down pigment loads for a casual look: Zip, Leo, Crush, and Jam, along with the super subtle Cake and Like, which give some oomph to lighter lip tones. They’re lipsticks that adapt to you, not the other way around, so they'll appear a bit different on everyone as your natural lip color shows through. The effect? Diffused, matte goodness—just swipe it on.

Select a shade below to see video demos.

Size: 0.07 oz / 2.0 g

What is it?

A sheer matte lipstick.

How to use:

Swipe onto naked lips—once or twice for a subtle wash of color; three or four swipes for stronger color payoff.


  • Buildable

  • Enhancing

  • Easy

Key Ingredients:

Triple Coated Mica Soft, finely-milled mineral that gives matte finish and silky glide.

Blue Agave Binds water inside lips for comfortable wear.

Safflower Oil High in linoleic acid, it creates a barrier to prevent moisture loss in lips.

C10-18 Triglycerides Naturally occurring palm-derived emollient for smooth application.

View full ingredient list.

hypoallergenic, dermatologist tested, paraben free, fragrance free, cruelty free, vegan