Smudging eye color
Roadie
Lek 2,600
Lek 2,600
Lek 2,600
Lek 2,600
Lek 2,600
Roadie
Made with you in mind
Our uncomplicated, easy-to-use makeup will never cover you up or turn you into someone else. Simply put, it lets the real you shine through.
TRIED + TRUE
Shop all makeup-
![shadow stick]()
![shadow stick]()
![Mercy wears Shadow Stick in Roadie.]()
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![cloud paint]()
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![Ibti wears Cloud Paint in Soar.]()
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![cloud paint bronzer]()
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![Janica wears Cloud Paint in Drift.]()
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![boy brow]()
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![Eve wears Boy Brow in Black.]()
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![Alya wears Birthday Balm Dotcom.]()
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![black boy brow arch]()
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![Sade wears Boy Brow Arch in Black.]()
Our base makeup goes on like skincare for a natural, seamless finish.
STRETCH FLUID FOUNDATION + STRETCH BALM CONCEALER + FUTUREDEW
3 lightweight + buildable complements to your makeup routine.
CLOUD PAINT
The most user-friendly blush + bronzer under the sun gives you a flushed-from-within glow that can be mixed + matched for a look that’s all you.
EXPLORE FACE
Face-
![very deep 4 concealer]()
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![very deep 4 foundation]()
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Our face-framing brow collection is a morning routine must-haves.
EXPLORE EYE
Shop Eye-
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![pro tip eyeliner against white background]()
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Hydrating balms, buildable color, nourishing shine – there’s a lip for every lip.
ULTRALIP
The cashmere sweatpants of lipstick is part balm, part gloss, part tint, and all you.
PICK YOUR LIP
Shop Lip-
![image of open tube of generation g lipstick in cake]()
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Generation G
Lek 2,400
Sheer matte, fragrance-free lipstick
Swatches available
9
Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
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![hold lip liner]()
![Kristinia wears Lip Line in Hold.]()
Lip Line
Lek 2,100
Enhancing pencil
Swatches available
8
Good to know
Ingredients
- Fractional Quartz
- Jojoba Oil
- Lip Grip Complex
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![lip gloss clear]()
![Chloe wears Lip Gloss in Pink.]()
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Lek 2,100
Glassy plush shine
Swatches available
9
Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
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![Balm Dotcom in Wild Fig.]()
![Alya wears Birthday Balm Dotcom.]()
Save 20% off!Balm Dotcom
Lek 1,900
Universal salve
Swatches available
10
Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
