Made with you in mind
Our uncomplicated, easy-to-use makeup will never cover you up or turn you into someone else. Simply put, it lets the real you shine through.
TRIED + TRUE
Shop all makeup-
![mini cloud paint trio]()
![mini cloud paint trio]()
![mini cloud paint trio]()
-
![mini ultralip trio]()
![mini ultralip trio]()
![mini ultralip trio]()
Coming soonNourishing shine + color
Sale price $36 AUD Regular price
$52 AUD -
![sugar and spice balm dotcom]()
![sugar and spice balm dotcom]()
![sugar and spice balm dotcom]()
Coming soonNourishing lip balms
Sale price $26 AUD Regular price
$46 AUD -
![cloud paint]()
![cloud paint]()
![Ibti wears Cloud Paint in Soar.]()
Coming soonBest-sellerSeamless cheek color
Soar
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
Sale price $32 AUD Regular price
$45 AUDSale price $32 AUD Regular price
$45 AUDSale price $32 AUD Regular price
$45 AUDSale price $32 AUD Regular price
$45 AUDSale price $32 AUD Regular price
$45 AUDBlush
Bronzer
Soar
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![puff cloud paint plush blush]()
![puff cloud paint plush blush]()
![Chris wears Cloud Paint Plush Blush in Puff.]()
Coming soonTop-ratedSeamless cheek color
Puff
$48 AUD
$48 AUD
$48 AUD
$48 AUD
$48 AUD
$48 AUD
$48 AUD
$48 AUD
$48 AUD
$48 AUD
Puff
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![boy brow]()
![boy brow]()
![Nasra wears Boy Brow in Dark Brown.]()
Coming soonBest-sellerGrooming pomade
Dark Brown
$41 AUD
$41 AUD
$41 AUD
$41 AUD
$41 AUD
$41 AUD
$41 AUD
Dark Brown
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![black boy brow arch]()
![black boy brow arch]()
![Sade wears Boy Brow Arch in Black.]()
Coming soonPomade pencil
Black
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
Black
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![open tubes of lash slick mascara in brown and black against white background]()
![open tubes of lash slick mascara in brown and black against white background]()
![close up of model's eye wearing lash slick brown on eyelashes]()
Coming soonBest-sellerFilm form mascara
Brown
$37 AUD
$37 AUD
Brown
Formulated to feel good
Our base makeup goes on like skincare for a natural, seamless finish.
STRETCH FLUID FOUNDATION + STRETCH BALM CONCEALER + FUTUREDEW
3 lightweight + buildable complements to your makeup routine.
CLOUD PAINT
The most user-friendly blush + bronzer under the sun gives you a flushed-from-within glow that can be mixed + matched for a look that’s all you.
"I absolutely adore this tint, it gives me a very natural yet visible colored glow that literally dresses up my face, I feel like I don’t need to add anything else… LOVE IT"
EXPLORE FACE
Face-
![Omar in Stretch Balm Concealer, VD3.]()
![Omar in Stretch Balm Concealer, VD3.]()
![very deep 3 concealer]()
Coming soonVery Deep 3
Sale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDVery Deep 3
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![Nanny in Stretch Fluid Foundation, VD4.]()
![Nanny in Stretch Fluid Foundation, VD4.]()
![very deep 4 foundation]()
Coming soonVery Deep 4
Sale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDVery Deep 4
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![Ibti wears Cloud Paint in Soar.]()
![Ibti wears Cloud Paint in Soar.]()
![cloud paint]()
Coming soonBest-sellerSoar
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
Sale price $32 AUD Regular price
$45 AUDSale price $32 AUD Regular price
$45 AUDSale price $32 AUD Regular price
$45 AUDSale price $32 AUD Regular price
$45 AUDSale price $32 AUD Regular price
$45 AUDBlush
Bronzer
Soar
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![Bruna wears Futuredew.]()
![Bruna wears Futuredew.]()
![futuredew bottle]()
Coming soon$56 AUD
-
![Model wears Wowder in G1-G3]()
![Model wears Wowder in G1-G3]()
![G1-G3 wowder]()
Coming soonG1-G3
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
G1-G3
-
![g1 skin tint]()
![g1 skin tint]()
![g1 skin tint]()
Coming soonG1
Sale price $28 AUD Regular price
$56 AUDSale price $28 AUD Regular price
$56 AUDSale price $28 AUD Regular price
$56 AUDSale price $28 AUD Regular price
$56 AUDSale price $28 AUD Regular price
$56 AUDSale price $28 AUD Regular price
$56 AUDSale price $28 AUD Regular price
$56 AUDSale price $28 AUD Regular price
$56 AUDSale price $28 AUD Regular price
$56 AUDSale price $28 AUD Regular price
$56 AUDSale price $28 AUD Regular price
$56 AUDSale price $28 AUD Regular price
$56 AUDG1
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![Ibiti wears Stretch Fluid Foundation in D5]()
![Ibiti wears Stretch Fluid Foundation in D5]()
![Stretch Fluid Foundation + Stretch Balm Concealer.]()
Coming soonSale price $93 AUD Regular price
$104 AUD -
![Nanny in Stretch Fluid Foundation, VD4.]()
![Ibiti wears Stretch Fluid Foundation in D5]()
![very deep 4 foundation]()
Coming soonlight-to-medium coverage + natural finish
Very Deep 4
Sale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUDSale price $32 AUD Regular price
$63 AUD
Give good brow
Our face-framing brow collection is a morning routine must-haves.
"After several years, Boy Brow is still my favorite brow pomade. I haven't found anything that beats it!"
EXPLORE EYE
Shop Eye-
![close up of model's eye wearing lash slick brown on eyelashes]()
![close up of model's eye wearing lash slick brown on eyelashes]()
![open tubes of lash slick mascara in brown and black against white background]()
Coming soonBest-sellerBrown
$37 AUD
$37 AUD
Brown
-
![model wears pro tip eyeliner]()
![model wears pro tip eyeliner]()
![pro tip eyeliner against white background]()
Coming soon$39 AUD
-
![model wears monochromes in clay]()
![model wears monochromes in clay]()
![product packaging of monochromes in clay against white background.]()
Coming soonClay
Sale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDClay
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![Model wears Lidstar in Lily.]()
![Model wears Lidstar in Lily.]()
![Lidstar in Lily]()
Coming soonLily
Sale price $22 AUD Regular price
$37 AUDSale price $22 AUD Regular price
$37 AUDSale price $22 AUD Regular price
$37 AUDSale price $22 AUD Regular price
$37 AUDSale price $22 AUD Regular price
$37 AUDSale price $22 AUD Regular price
$37 AUDSale price $22 AUD Regular price
$37 AUDSale price $22 AUD Regular price
$37 AUDLily
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![Tallulah wears Shadow Stick in Stereo.]()
![Model wears Lidstar in Lily.]()
![shadow stick]()
Coming soonSmudging eye color
Stereo
Sale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUDSale price $20 AUD Regular price
$41 AUD -
![ochre no.1. pencil]()
![Model wears Lidstar in Lily.]()
![black cherry]()
Coming soonPerfect glide eyeliner
NEW Black Cherry
$37 AUD
$37 AUD
$37 AUD
$37 AUD
$37 AUD
$37 AUD
$37 AUD
$37 AUD
$37 AUD
$37 AUD
$37 AUD
-
![Sade wears Boy Brow Arch in Black.]()
![Model wears Lidstar in Lily.]()
![black boy brow arch]()
Coming soonPomade pencil
Black
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
$45 AUD
-
![The full Glossier Brow]()
![Model wears Lidstar in Lily.]()
![glossier brow duo]()
Coming soonLimited edition
Sale price $77 AUD Regular price
$86 AUD
On everyone’s lips
Hydrating balms, buildable color, nourishing shine – there’s a lip for every lip.
ULTRALIP
The cashmere sweatpants of lipstick is part balm, part gloss, part tint, and all you.
"Absolutely YES! Moisturizing lip color and shine keeps my lips feeling silky smooth. The color is just enough and does not stain. Love this!"
PICK YOUR LIP
Shop Lip-
![image of open tube of generation g lipstick in cake]()
![close up of model wearing cake]()
Generation G
$26 AUD
Sheer matte, fragrance-free lipstick
Swatches available
9
Good to know
- Easy
- Buildable
- Enhancing
- Cruelty-free
- Vegan
- Fragrance-free
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
-
![hold lip liner]()
![Kristinia wears Lip Line in Hold.]()
Lip Line
$37 AUD
Enhancing pencil
Swatches available
8
Good to know
- Longwearing
- Smudge-Resistant
- Transfer-Resistant
- Water-Resistant
Ingredients
- Fractional Quartz
- Jojoba Oil
- Lip Grip Complex
-
![lip gloss clear]()
![Chloe wears Lip Gloss in Pink.]()
Lip Gloss
$33 AUD
Glassy plush shine
Swatches available
9
Good to know
- Enhancing
- Cruelty-free
- Vegan
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
-
![Balm Dotcom in Wild Fig.]()
![]()
Balm Dotcom
$18 AUD - $30 AUD
Nourishing lip balm
Swatches available
10
Good to know
- Moisturizing
- Nourishing
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
