ON SALE
Made with you in mind
Our uncomplicated, easy-to-use makeup will never cover you up or turn you into someone else. Simply put, it lets the real you shine through.
TRIED + TRUE
Shop all makeup-
![mini cloud paint trio]()
![mini cloud paint trio]()
![mini cloud paint trio]()
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![mini ultralip trio]()
![mini ultralip trio]()
![mini ultralip trio]()
Coming soonON SALENourishing shine + color
Sale price Afl43 Regular price
Afl60 -
![sugar and spice balm dotcom]()
![sugar and spice balm dotcom]()
![sugar and spice balm dotcom]()
Coming soonON SALENourishing lip balms
Sale price Afl30 Regular price
Afl53 -
![puff cloud paint plush blush]()
![puff cloud paint plush blush]()
![Chris wears Cloud Paint Plush Blush in Puff.]()
Coming soonTop-ratedSeamless cheek color
Puff
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Puff
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![boy brow]()
![boy brow]()
![Nasra wears Boy Brow in Dark Brown.]()
Coming soonBest-sellerGrooming pomade
Dark Brown
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Dark Brown
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![black boy brow arch]()
![black boy brow arch]()
![Sade wears Boy Brow Arch in Black.]()
Coming soonPomade pencil
Black
Afl51
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Black
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![open tubes of lash slick mascara in brown and black against white background]()
![open tubes of lash slick mascara in brown and black against white background]()
![close up of model's eye wearing lash slick brown on eyelashes]()
Coming soonBest-sellerFilm form mascara
Brown
Afl43
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Brown
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![cloud paint]()
![cloud paint]()
![Ibti wears Cloud Paint in Soar.]()
Coming soonSAVE ON SELECT SHADESSeamless cheek color
Soar
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Sale price Afl34 Regular price
Afl51Sale price Afl34 Regular price
Afl51Sale price Afl34 Regular price
Afl51Sale price Afl34 Regular price
Afl51Sale price Afl34 Regular price
Afl51Blush
Bronzer
Soar
Formulated to feel good
Our base makeup goes on like skincare for a natural, seamless finish.
STRETCH FLUID FOUNDATION + STRETCH BALM CONCEALER + FUTUREDEW
3 lightweight + buildable complements to your makeup routine.
CLOUD PAINT
The most user-friendly blush + bronzer under the sun gives you a flushed-from-within glow that can be mixed + matched for a look that’s all you.
"I absolutely adore this tint, it gives me a very natural yet visible colored glow that literally dresses up my face, I feel like I don’t need to add anything else… LOVE IT"
EXPLORE FACE
Face-
![Omar in Stretch Balm Concealer, VD3.]()
![Omar in Stretch Balm Concealer, VD3.]()
![very deep 3 concealer]()
Coming soonON SALEVery Deep 3
Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Very Deep 3
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![Nanny in Stretch Fluid Foundation, VD4.]()
![Nanny in Stretch Fluid Foundation, VD4.]()
![very deep 4 foundation]()
Coming soonON SALEVery Deep 4
Sale price Afl39 Regular price
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Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Very Deep 4
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![Ibti wears Cloud Paint in Soar.]()
![Ibti wears Cloud Paint in Soar.]()
![cloud paint]()
Coming soonSAVE ON SELECT SHADESSoar
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Sale price Afl34 Regular price
Afl51Sale price Afl34 Regular price
Afl51Sale price Afl34 Regular price
Afl51Sale price Afl34 Regular price
Afl51Sale price Afl34 Regular price
Afl51Blush
Bronzer
Soar
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![Bruna wears Futuredew.]()
![Bruna wears Futuredew.]()
![futuredew bottle]()
Coming soonAfl64
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![Model wears Wowder in G1-G3]()
![Model wears Wowder in G1-G3]()
![G1-G3 wowder]()
Coming soonG1-G3
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G1-G3
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![g1 skin tint]()
![g1 skin tint]()
![g1 skin tint]()
Coming soonON SALEG1
Sale price Afl34 Regular price
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Afl64Sale price Afl34 Regular price
Afl64Sale price Afl34 Regular price
Afl64Sale price Afl34 Regular price
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Afl64Sale price Afl34 Regular price
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Afl64Sale price Afl34 Regular price
Afl64Sale price Afl34 Regular price
Afl64Sale price Afl34 Regular price
Afl64Sale price Afl34 Regular price
Afl64G1
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![g1 skin tint]()
![g1 skin tint]()
![]()
Coming soon -
![Nanny in Stretch Fluid Foundation, VD4.]()
![g1 skin tint]()
![very deep 4 foundation]()
Coming soonON SALElight-to-medium coverage + natural finish
Very Deep 4
Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72Sale price Afl39 Regular price
Afl72
Give good brow
Our face-framing brow collection is a morning routine must-haves.
"After several years, Boy Brow is still my favorite brow pomade. I haven't found anything that beats it!"
EXPLORE EYE
Shop Eye-
![close up of model's eye wearing lash slick brown on eyelashes]()
![close up of model's eye wearing lash slick brown on eyelashes]()
![open tubes of lash slick mascara in brown and black against white background]()
Coming soonBest-sellerBrown
Afl43
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Brown
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![model wears pro tip eyeliner]()
![model wears pro tip eyeliner]()
![pro tip eyeliner against white background]()
Coming soonAfl45
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![model wears monochromes in clay]()
![model wears monochromes in clay]()
![product packaging of monochromes in clay against white background.]()
Coming soonON SALEClay
Sale price Afl22 Regular price
Afl47Sale price Afl22 Regular price
Afl47Sale price Afl22 Regular price
Afl47Sale price Afl22 Regular price
Afl47Sale price Afl22 Regular price
Afl47Sale price Afl22 Regular price
Afl47Sale price Afl22 Regular price
Afl47Sale price Afl22 Regular price
Afl47Sale price Afl22 Regular price
Afl47Sale price Afl22 Regular price
Afl47Clay
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![Model wears Lidstar in Lily.]()
![Model wears Lidstar in Lily.]()
![Lidstar in Lily]()
Coming soonON SALELily
Sale price Afl26 Regular price
Afl43Sale price Afl26 Regular price
Afl43Sale price Afl26 Regular price
Afl43Sale price Afl26 Regular price
Afl43Sale price Afl26 Regular price
Afl43Sale price Afl26 Regular price
Afl43Sale price Afl26 Regular price
Afl43Sale price Afl26 Regular price
Afl43Lily
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![Tallulah wears Shadow Stick in Stereo.]()
![Model wears Lidstar in Lily.]()
![shadow stick]()
Coming soonON SALESmudging eye color
Stereo
Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47Sale price Afl26 Regular price
Afl47 -
![ochre no.1. pencil]()
![Model wears Lidstar in Lily.]()
![black cherry]()
Coming soonPerfect glide eyeliner
NEW Black Cherry
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![Sade wears Boy Brow Arch in Black.]()
![Model wears Lidstar in Lily.]()
![black boy brow arch]()
Coming soonPomade pencil
Black
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![The full Glossier Brow]()
![Model wears Lidstar in Lily.]()
![glossier brow duo]()
Coming soonLimited edition
Sale price Afl87 Regular price
Afl98
On everyone’s lips
Hydrating balms, buildable color, nourishing shine – there’s a lip for every lip.
ULTRALIP
The cashmere sweatpants of lipstick is part balm, part gloss, part tint, and all you.
"Absolutely YES! Moisturizing lip color and shine keeps my lips feeling silky smooth. The color is just enough and does not stain. Love this!"
PICK YOUR LIP
Shop Lip-
![image of open tube of generation g lipstick in cake]()
![close up of model wearing cake]()
ON SALEGeneration G
Afl30
Sheer matte, fragrance-free lipstick
Swatches available
9
Good to know
- Easy
- Buildable
- Enhancing
- Cruelty-free
- Vegan
- Fragrance-free
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
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![hold lip liner]()
![Kristinia wears Lip Line in Hold.]()
Lip Line
Afl43
Enhancing pencil
Swatches available
8
Good to know
- Longwearing
- Smudge-Resistant
- Transfer-Resistant
- Water-Resistant
Ingredients
- Fractional Quartz
- Jojoba Oil
- Lip Grip Complex
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![lip gloss clear]()
![Chloe wears Lip Gloss in Pink.]()
Lip Gloss
Afl39
Glassy plush shine
Swatches available
9
Good to know
- Enhancing
- Cruelty-free
- Vegan
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
-
![Balm Dotcom in Wild Fig.]()
![]()
SAVE ON SELECT SHADESBalm Dotcom
Afl22 - Afl34
Nourishing lip balm
Swatches available
10
Good to know
- Moisturizing
- Nourishing
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
