Nourishing lip balm
NEW I ❤️ NY
¥125
¥125
¥125
¥125
¥125
¥125
¥125
¥125
¥125
¥125
¥125
¥125
NEW I ❤️ NY
Made with you in mind
Our uncomplicated, easy-to-use makeup will never cover you up or turn you into someone else. Simply put, it lets the real you shine through.
TRIED + TRUE
Shop all makeup-
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Best Seller -
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50% off in cart -
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![Nanny in Stretch Fluid Foundation, VD4.]()
50% off in cart -
![float cloud paint plush blush]()
![float cloud paint plush blush]()
![Alison wears Cloud Paint Plush Blush in Float.]()
Top-rated -
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Best Seller -
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NEW -
![open tubes of lash slick mascara in brown and black against white background]()
![open tubes of lash slick mascara in brown and black against white background]()
![close up of model's eye wearing lash slick brown on eyelashes]()
Best Seller
Our base makeup goes on like skincare for a natural, seamless finish.
STRETCH FLUID FOUNDATION + STRETCH BALM CONCEALER + FUTUREDEW
3 lightweight + buildable complements to your makeup routine.
CLOUD PAINT
The most user-friendly blush + bronzer under the sun gives you a flushed-from-within glow that can be mixed + matched for a look that’s all you.
EXPLORE FACE
Face-
![very deep 4 concealer]()
50% off in cart -
![very deep 4 foundation]()
50% off in cart -
![puff cloud paint]()
Best Seller -
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Our face-framing brow collection is a morning routine must-haves.
EXPLORE EYE
Shop Eye-
![open tubes of lash slick mascara in brown and black against white background]()
Best Seller -
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![Lidstar in Lily]()
30% off in cart -
![open tubes of lash slick mascara in brown and black against white background]()
Best Seller -
![ochre no.1. pencil]()
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![Lidstar in Lily]()
30% off in cart -
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Hydrating balms, buildable color, nourishing shine – there’s a lip for every lip.
ULTRALIP
The cashmere sweatpants of lipstick is part balm, part gloss, part tint, and all you.
PICK YOUR LIP
Shop Lip-
![image of open tube of generation g lipstick in cake]()
![close up of model wearing cake]()
30% off in cartGeneration G
¥155
Sheer matte, fragrance-free lipstick
Swatches available
9
Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
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![hold lip liner]()
![Isabella wears Lip Line + Balm Dotcom in Black Cherry.]()
Lip Line
¥155
Enhancing pencil
Swatches available
8
Good to know
Ingredients
- Fractional Quartz
- Jojoba Oil
- Lip Grip Complex
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![lip gloss clear]()
![Chloe wears Lip Gloss in Pink.]()
Lip Gloss
¥140
Glassy plush shine
Swatches available
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Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
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![Balm Dotcom in Wild Fig.]()
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Balm Dotcom
¥125
Nourishing lip balm
Swatches available
10
Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
