Grooming pomade
Dark Brown
166 kr
166 kr
166 kr
166 kr
166 kr
166 kr
166 kr
Dark Brown
Made with you in mind
Our uncomplicated, easy-to-use makeup will never cover you up or turn you into someone else. Simply put, it lets the real you shine through.
TRIED + TRUE
Shop all makeup-
![boy brow]()
![boy brow]()
![Nasra wears Boy Brow in Dark Brown.]()
Best-seller -
![futuredew bottle]()
![futuredew bottle]()
![Bruna wears Futuredew.]()
Coming soonSkincare-makeup hybrid
227 kr
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![black cherry balm dotcom]()
![black cherry balm dotcom]()
![black cherry balm dotcom]()
Coming soonBest-sellerNourishing lip balm
Black Cherry
121 kr
121 kr
121 kr
121 kr
121 kr
121 kr
121 kr
121 kr
121 kr
121 kr
121 kr
121 kr
Sale price 91 kr Regular price
121 krSale price 91 kr Regular price
121 kr121 kr
121 kr
121 kr
Limited Edition
Black Cherry
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![hold lip liner]()
![hold lip liner]()
![Kristinia wears Lip Line in Hold.]()
Coming soonBest-sellerEnhancing pencil
Hold
151 kr
151 kr
151 kr
151 kr
151 kr
151 kr
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151 kr
151 kr
Hold
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![2. Tess wears Ultralip in Crest.]()
Coming soonBest-sellerNourishing shine + color
Crest
166 kr
166 kr
166 kr
166 kr
166 kr
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166 kr
Crest
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![very deep 4 concealer]()
![very deep 4 concealer]()
![Nikki in Stretch Balm Concealer, VD4.]()
Coming soonmedium coverage + dewy finish
Very Deep 4
166 kr
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Very Deep 4
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![g1 skin tint]()
![g1 skin tint]()
![g1 skin tint]()
Coming soonSheer skin enhancer
G1
227 kr
227 kr
227 kr
227 kr
227 kr
227 kr
227 kr
227 kr
227 kr
227 kr
227 kr
227 kr
G1
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![storm plush blush]()
![storm plush blush]()
![Joanna wears Cloud Paint Plush Blush in Storm.]()
Coming soonTop-ratedSeamless cheek color
Storm
197 kr
197 kr
197 kr
197 kr
197 kr
197 kr
197 kr
197 kr
197 kr
197 kr
Storm
Our base makeup goes on like skincare for a natural, seamless finish.
STRETCH FLUID FOUNDATION + STRETCH BALM CONCEALER + FUTUREDEW
3 lightweight + buildable complements to your makeup routine.
CLOUD PAINT
The most user-friendly blush + bronzer under the sun gives you a flushed-from-within glow that can be mixed + matched for a look that’s all you.
EXPLORE FACE
Face-
![Nikki in Stretch Balm Concealer, VD4.]()
![Nikki in Stretch Balm Concealer, VD4.]()
![very deep 4 concealer]()
Coming soonVery Deep 4
166 kr
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166 kr
Very Deep 4
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![Nanny in Stretch Fluid Foundation, VD4.]()
![Nanny in Stretch Fluid Foundation, VD4.]()
![very deep 4 foundation]()
Coming soonVery Deep 4
257 kr
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Very Deep 4
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![Ibti wears Cloud Paint in Soar.]()
![Ibti wears Cloud Paint in Soar.]()
![cloud paint]()
Coming soonBest-sellerSoar
182 kr
182 kr
182 kr
182 kr
182 kr
182 kr
182 kr
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182 kr
Blush
Bronzer
Soar
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![Bruna wears Futuredew.]()
![Bruna wears Futuredew.]()
![futuredew bottle]()
Coming soon227 kr
-
![Model wears Wowder in G1-G3]()
![Model wears Wowder in G1-G3]()
![G1-G3 wowder]()
Coming soonG1-G3
182 kr
182 kr
182 kr
182 kr
182 kr
G1-G3
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![g1 skin tint]()
![g1 skin tint]()
![g1 skin tint]()
Coming soonG1
227 kr
227 kr
227 kr
227 kr
227 kr
227 kr
227 kr
227 kr
227 kr
227 kr
227 kr
227 kr
G1
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![Ibiti wears Stretch Fluid Foundation in D5]()
![Ibiti wears Stretch Fluid Foundation in D5]()
![Stretch Fluid Foundation + Stretch Balm Concealer.]()
Coming soonSale price 378 kr Regular price
423 kr -
![Nanny in Stretch Fluid Foundation, VD4.]()
![Ibiti wears Stretch Fluid Foundation in D5]()
![very deep 4 foundation]()
Coming soonlight-to-medium coverage + natural finish
Very Deep 4
257 kr
257 kr
257 kr
257 kr
257 kr
257 kr
257 kr
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257 kr
Our face-framing brow collection is a morning routine must-haves.
EXPLORE EYE
Shop Eye-
![]()
![]()
![open tubes of lash slick mascara in brown and black against white background]()
Coming soonBest-sellerBrown
151 kr
151 kr
Out of stock Brown
-
![model wears pro tip eyeliner]()
![model wears pro tip eyeliner]()
![pro tip eyeliner against white background]()
Coming soon159 kr
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![model wears monochromes in heather.]()
![model wears monochromes in heather.]()
![product packaging of monochromes in heather against white background]()
Coming soonHeather
166 kr
166 kr
166 kr
166 kr
166 kr
166 kr
166 kr
166 kr
166 kr
166 kr
Heather
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![Model wears Lidstar in Lily.]()
![Model wears Lidstar in Lily.]()
![Lidstar in Lily]()
Coming soonLily
151 kr
151 kr
151 kr
151 kr
151 kr
151 kr
151 kr
151 kr
Lily
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![ochre no.1. pencil]()
![Model wears Lidstar in Lily.]()
![black cherry]()
Coming soonPerfect glide eyeliner
NEW Black Cherry
151 kr
151 kr
151 kr
151 kr
151 kr
151 kr
151 kr
151 kr
151 kr
151 kr
151 kr
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![Sade wears Boy Brow Arch in Black.]()
![Model wears Lidstar in Lily.]()
![black boy brow arch]()
Coming soonPomade pencil
Black
182 kr
182 kr
182 kr
182 kr
182 kr
182 kr
182 kr
182 kr
182 kr
-
![The full Glossier Brow]()
![Model wears Lidstar in Lily.]()
![glossier brow duo]()
Coming soonLimited edition
Sale price 310 kr Regular price
347 kr -
![]()
![Model wears Lidstar in Lily.]()
![open tubes of lash slick mascara in brown and black against white background]()
Coming soonBest-sellerFilm form mascara
Brown
151 kr
151 kr
Hydrating balms, buildable color, nourishing shine – there’s a lip for every lip.
ULTRALIP
The cashmere sweatpants of lipstick is part balm, part gloss, part tint, and all you.
PICK YOUR LIP
Shop Lip-
![image of open tube of generation g lipstick in cake]()
![close up of model wearing cake]()
Generation G
151 kr
Sheer matte, fragrance-free lipstick
Swatches available
9
Good to know
- Easy
- Buildable
- Enhancing
- Cruelty-free
- Vegan
- Fragrance-free
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
-
![hold lip liner]()
![Kristinia wears Lip Line in Hold.]()
Lip Line
151 kr
Enhancing pencil
Swatches available
8
Good to know
- Longwearing
- Smudge-Resistant
- Transfer-Resistant
- Water-Resistant
Ingredients
- Fractional Quartz
- Jojoba Oil
- Lip Grip Complex
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![lip gloss clear]()
![Chloe wears Lip Gloss in Pink.]()
Lip Gloss
136 kr
Glassy plush shine
Swatches available
9
Good to know
- Enhancing
- Cruelty-free
- Vegan
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
-
![Balm Dotcom in Wild Fig.]()
![black cherry balm dotcom]()
Balm Dotcom
91 kr - 121 kr
Nourishing lip balm
Swatches available
10
Good to know
- Moisturizing
- Nourishing
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
