Grooming pomade
Dark Brown
L 686
L 686
L 686
L 686
L 686
L 686
L 686
Dark Brown
Made with you in mind
Our uncomplicated, easy-to-use makeup will never cover you up or turn you into someone else. Simply put, it lets the real you shine through.
TRIED + TRUE
Shop all makeup-
![boy brow]()
![boy brow]()
![Nasra wears Boy Brow in Dark Brown.]()
Best-seller -
![futuredew bottle]()
![futuredew bottle]()
![Bruna wears Futuredew.]()
Coming soonSkincare-makeup hybrid
L 936
-
![black cherry balm dotcom]()
![black cherry balm dotcom]()
![black cherry balm dotcom]()
Coming soonBest-sellerNourishing lip balm
Black Cherry
L 499
L 499
L 499
L 499
L 499
L 499
L 499
L 499
L 499
L 499
L 499
L 499
Sale price L 375 Regular price
L 499Sale price L 375 Regular price
L 499L 499
L 499
L 499
Limited Edition
Black Cherry
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![hold lip liner]()
![hold lip liner]()
![Kristinia wears Lip Line in Hold.]()
Coming soonBest-sellerEnhancing pencil
Hold
L 624
L 624
L 624
L 624
L 624
L 624
L 624
L 624
L 624
Hold
-
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![2. Tess wears Ultralip in Crest.]()
Coming soonBest-sellerNourishing shine + color
Crest
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
Crest
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![very deep 4 concealer]()
![very deep 4 concealer]()
![Nikki in Stretch Balm Concealer, VD4.]()
Coming soonmedium coverage + dewy finish
Very Deep 4
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
Very Deep 4
-
![g1 skin tint]()
![g1 skin tint]()
![g1 skin tint]()
Coming soonSheer skin enhancer
G1
L 936
L 936
L 936
L 936
L 936
L 936
L 936
L 936
L 936
L 936
L 936
L 936
G1
-
![storm plush blush]()
![storm plush blush]()
![Joanna wears Cloud Paint Plush Blush in Storm.]()
Coming soonTop-ratedSeamless cheek color
Storm
L 811
L 811
L 811
L 811
L 811
L 811
L 811
L 811
L 811
L 811
Storm
Our base makeup goes on like skincare for a natural, seamless finish.
STRETCH FLUID FOUNDATION + STRETCH BALM CONCEALER + FUTUREDEW
3 lightweight + buildable complements to your makeup routine.
CLOUD PAINT
The most user-friendly blush + bronzer under the sun gives you a flushed-from-within glow that can be mixed + matched for a look that’s all you.
EXPLORE FACE
Face-
![Nikki in Stretch Balm Concealer, VD4.]()
![Nikki in Stretch Balm Concealer, VD4.]()
![very deep 4 concealer]()
Coming soonVery Deep 4
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
Very Deep 4
-
![Nanny in Stretch Fluid Foundation, VD4.]()
![Nanny in Stretch Fluid Foundation, VD4.]()
![very deep 4 foundation]()
Coming soonVery Deep 4
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
Very Deep 4
-
![Ibti wears Cloud Paint in Soar.]()
![Ibti wears Cloud Paint in Soar.]()
![cloud paint]()
Coming soonBest-sellerSoar
L 749
L 749
L 749
L 749
L 749
L 749
L 749
L 749
L 749
L 749
L 749
L 749
L 749
L 749
L 749
L 749
Blush
Bronzer
Soar
-
![Bruna wears Futuredew.]()
![Bruna wears Futuredew.]()
![futuredew bottle]()
Coming soonL 936
-
![Model wears Wowder in G1-G3]()
![Model wears Wowder in G1-G3]()
![G1-G3 wowder]()
Coming soonG1-G3
L 749
L 749
L 749
L 749
L 749
G1-G3
-
![g1 skin tint]()
![g1 skin tint]()
![g1 skin tint]()
Coming soonG1
L 936
L 936
L 936
L 936
L 936
L 936
L 936
L 936
L 936
L 936
L 936
L 936
G1
-
![Ibiti wears Stretch Fluid Foundation in D5]()
![Ibiti wears Stretch Fluid Foundation in D5]()
![Stretch Fluid Foundation + Stretch Balm Concealer.]()
Coming soonSale price L 1,559 Regular price
L 1,746 -
![Nanny in Stretch Fluid Foundation, VD4.]()
![Ibiti wears Stretch Fluid Foundation in D5]()
![very deep 4 foundation]()
Coming soonlight-to-medium coverage + natural finish
Very Deep 4
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
L 1,060
Our face-framing brow collection is a morning routine must-haves.
EXPLORE EYE
Shop Eye-
![]()
![]()
![open tubes of lash slick mascara in brown and black against white background]()
Coming soonBest-sellerBrown
L 624
L 624
Out of stock Brown
-
![model wears pro tip eyeliner]()
![model wears pro tip eyeliner]()
![pro tip eyeliner against white background]()
Coming soonL 655
-
![model wears monochromes in heather.]()
![model wears monochromes in heather.]()
![product packaging of monochromes in heather against white background]()
Coming soonHeather
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
L 686
Heather
-
![Model wears Lidstar in Lily.]()
![Model wears Lidstar in Lily.]()
![Lidstar in Lily]()
Coming soonLily
L 624
L 624
L 624
L 624
L 624
L 624
L 624
L 624
Lily
-
![ochre no.1. pencil]()
![Model wears Lidstar in Lily.]()
![black cherry]()
Coming soonPerfect glide eyeliner
NEW Black Cherry
L 624
L 624
L 624
L 624
L 624
L 624
L 624
L 624
L 624
L 624
L 624
-
![Sade wears Boy Brow Arch in Black.]()
![Model wears Lidstar in Lily.]()
![black boy brow arch]()
Coming soonPomade pencil
Black
L 749
L 749
L 749
L 749
L 749
L 749
L 749
L 749
L 749
-
![The full Glossier Brow]()
![Model wears Lidstar in Lily.]()
![glossier brow duo]()
Coming soonLimited edition
Sale price L 1,278 Regular price
L 1,434 -
![]()
![Model wears Lidstar in Lily.]()
![open tubes of lash slick mascara in brown and black against white background]()
Coming soonBest-sellerFilm form mascara
Brown
L 624
L 624
Hydrating balms, buildable color, nourishing shine – there’s a lip for every lip.
ULTRALIP
The cashmere sweatpants of lipstick is part balm, part gloss, part tint, and all you.
PICK YOUR LIP
Shop Lip-
![image of open tube of generation g lipstick in cake]()
![close up of model wearing cake]()
Generation G
L 624
Sheer matte, fragrance-free lipstick
Swatches available
9
Good to know
- Easy
- Buildable
- Enhancing
- Cruelty-free
- Vegan
- Fragrance-free
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
-
![hold lip liner]()
![Kristinia wears Lip Line in Hold.]()
Lip Line
L 624
Enhancing pencil
Swatches available
8
Good to know
- Longwearing
- Smudge-Resistant
- Transfer-Resistant
- Water-Resistant
Ingredients
- Fractional Quartz
- Jojoba Oil
- Lip Grip Complex
-
![lip gloss clear]()
![Chloe wears Lip Gloss in Pink.]()
Lip Gloss
L 562
Glassy plush shine
Swatches available
9
Good to know
- Enhancing
- Cruelty-free
- Vegan
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
-
![Balm Dotcom in Wild Fig.]()
![black cherry balm dotcom]()
Balm Dotcom
L 375 - L 499
Nourishing lip balm
Swatches available
10
Good to know
- Moisturizing
- Nourishing
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
