Made with you in mind

Our uncomplicated, easy-to-use makeup will never cover you up or turn you into someone else. Simply put, it lets the real you shine through.

See the difference 

TRIED + TRUE 

Shop all makeup
  • cloud paint
    Ibti wears Cloud Paint in Soar.
    Save 20% off!
    Coming soon

    Cloud Paint Blush

    Seamless cheek color

    Soar

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    Soar

    See details
  • cloud paint bronzer
    Janica wears Cloud Paint in Drift.
    Save 20% off!
    Coming soon

    Cloud Paint Bronzer

    Seamless cheek color

    Drift

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    Drift

    See details
  • boy brow
    Eve wears Boy Brow in Black.
    Save 20% off!
    Coming soon

    Boy Brow

    Grooming pomade

    Black

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    Black

    See details
  • pony ultralip
    Jael wears Ultralip in Pony.
    Save 20% off!
    Coming soon

    Ultralip

    Nourishing shine and color

    Pony

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    Pony

    See details
  • Alya wears Birthday Balm Dotcom.
    Save 20% off!
    Coming soon

    Balm Dotcom

    Universal salve

    Birthday

    G 2,500

    G 2,500

    G 2,500

    G 2,500

    G 2,500

    G 2,500

    G 2,500

    G 2,500

    G 2,500

    G 2,500

    G 2,500

    Birthday

    See details
  • black boy brow arch
    Sade wears Boy Brow Arch in Black.
    Coming soon

    Boy Brow Arch

    Pomade pencil

    Black

    G 3,700

    G 3,700

    G 3,700

    G 3,700

    G 3,700

    G 3,700

    G 3,700

    G 3,700

    G 3,700

    Black

    See details
Formulated to feel good 

Our base makeup goes on like skincare for a natural, seamless finish.

STRETCH FLUID FOUNDATION + STRETCH BALM CONCEALER + FUTUREDEW

3 lightweight + buildable complements to your makeup routine.

Ace your base

CLOUD PAINT

The most user-friendly blush + bronzer under the sun gives you a flushed-from-within glow that can be mixed + matched for a look that’s all you. 

Glow on

"I absolutely adore this tint, it gives me a very natural yet visible colored glow that literally dresses up my face, I feel like I don’t need to add anything else… LOVE IT"

EXPLORE FACE

Face
  • Nikki in Stretch Balm Concealer, VD4.
    Nikki in Stretch Balm Concealer, VD4.
    very deep 4 concealer
    Save 20% off!
    Coming soon

    Stretch Balm Concealer

    Very Deep 4

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    Very Deep 4

    See details
  • Nanny in Stretch Fluid Foundation, VD4.
    Nanny in Stretch Fluid Foundation, VD4.
    very deep 4 foundation
    Save 20% off!
    Coming soon

    Stretch Fluid Foundation

    Very Deep 4

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    G 5,300

    Very Deep 4

    See details
  • Ibti wears Cloud Paint in Soar.
    Ibti wears Cloud Paint in Soar.
    cloud paint
    Save 20% off!
    Coming soon

    Cloud Paint Blush

    Soar

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    Soar

    See details
  • Ibti wears Cloud Paint in Soar.
    Ibti wears Cloud Paint in Soar.
    cloud paint bronzer
    Save 20% off!
    Coming soon

    Cloud Paint Bronzer

    Drift

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    G 3,400

    Drift

    See details
  • g1 skin tint
    g1 skin tint
    g1 skin tint
    Save 20% off!
    Coming soon

    Perfecting Skin Tint

    G1

    G 4,300

    G 4,300

    G 4,300

    G 4,300

    G 4,300

    G 4,300

    G 4,300

    G 4,300

    G 4,300

    G 4,300

    G 4,300

    G 4,300

    G1

    See details
Give good brow 

Our face-framing brow collection is a morning routine must-haves. 

BOY BROW

Fluffy, groomed brows in seconds. 

Clock it 

"After several years, Boy Brow is still my favorite brow pomade. I haven't found anything that beats it!"

EXPLORE EYE

Shop Eye
On everyone’s lips 

Hydrating balms, buildable color, nourishing shine – there’s a lip for every lip.

ULTRALIP

The cashmere sweatpants of lipstick is part balm, part gloss, part tint, and all you.

Swipe on

"Absolutely YES! Moisturizing lip color and shine keeps my lips feeling silky smooth. The color is just enough and does not stain. Love this!"

 PICK YOUR LIP 

Shop Lip
  • image of open tube of generation g lipstick in cake

    Generation G

    G 3,100

    Sheer matte, fragrance-free lipstick

    Swatches available

    9

    Good to know

    • Easy
    • Buildable
    • Enhancing
    • Cruelty-free
    • Vegan
    • Fragrance-free

    Ingredients

    • Wax Matrix
    • Blue Agave Extract
    • Vitamin E
    • Soft Focus Elasto-Powder
  • hold lip liner
    Kristinia wears Lip Line in Hold.

    Lip Line

    G 2,800

    Enhancing pencil

    Swatches available

    8

    Good to know

    • Longwearing
    • Smudge-Resistant
    • Transfer-Resistant
    • Water-Resistant

    Ingredients

    • Fractional Quartz
    • Jojoba Oil
    • Lip Grip Complex
  • lip gloss clear
    Chloe wears Lip Gloss in Pink.
    Save 20% off!

    Lip Gloss

    G 2,800

    Glassy plush shine

    Swatches available

    9

    Good to know

    • Enhancing
    • Cruelty-free
    • Vegan

    Ingredients

    • Wax Matrix
    • Blue Agave Extract
    • Vitamin E
    • Soft Focus Elasto-Powder
  • Balm Dotcom in Wild Fig.
    Alya wears Birthday Balm Dotcom.
    Save 20% off!

    Balm Dotcom

    G 2,500

    Universal salve

    Swatches available

    10

    Good to know

    • Moisturizing
    • Cruelty-Free
    • Nourishing

    Ingredients

    • Wax Matrix
    • Blue Agave Extract
    • Vitamin E
    • Soft Focus Elasto-Powder