Made with you in mind

Our uncomplicated, easy-to-use makeup will never cover you up or turn you into someone else. Simply put, it lets the real you shine through.

See the difference 

TRIED + TRUE 

Shop all makeup
  • boy brow
    Nasra wears Boy Brow in Dark Brown.
    Coming soon
    Best Seller

    Boy Brow

    Grooming pomade

    Dark Brown

    K 114

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    Dark Brown

    See details
  • bdc
    sasha in Sparkling Rosé
    Coming soon
    Best Seller

    Balm Dotcom

    Nourishing lip balm

    Sparkling Rosé

    K 83

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    Sale price K 62 Regular price K 83

    Sale price K 62 Regular price K 83

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    Sparkling Rosé

    See details
  • cloud paint
    Ibti wears Cloud Paint in Soar.
    Coming soon
    Best Seller

    Cloud Paint

    Seamless cheek color

    Soar

    K 124

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    Sale price K 83 Regular price K 124

    Sale price K 83 Regular price K 124

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    Sale price K 83 Regular price K 124

    Sale price K 83 Regular price K 124

    Blush

    Bronzer

    Soar

    See details
  • hold lip liner
    Kristinia wears Lip Line in Hold.
    Coming soon
    Best Seller

    Lip Line

    Enhancing pencil

    Hold

    K 103

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    Hold

    See details
  • lucite ultralip
    lucite ultralip
    Coming soon
    Best Seller

    Ultralip

    Nourishing shine + color

    Lucite

    K 114

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    Lucite

    See details
Formulated to feel good 

Our base makeup goes on like skincare for a natural, seamless finish.

STRETCH FLUID FOUNDATION + STRETCH BALM CONCEALER + FUTUREDEW

3 lightweight + buildable complements to your makeup routine.

Ace your base

CLOUD PAINT

The most user-friendly blush + bronzer under the sun gives you a flushed-from-within glow that can be mixed + matched for a look that’s all you. 

Glow on

"I absolutely adore this tint, it gives me a very natural yet visible colored glow that literally dresses up my face, I feel like I don’t need to add anything else… LOVE IT"

EXPLORE FACE

Face
  • Nikki in Stretch Balm Concealer, VD4.
    Nikki in Stretch Balm Concealer, VD4.
    very deep 4 concealer
    Coming soon

    Stretch Balm Concealer

    Very Deep 4

    K 114

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    Very Deep 4

    See details
  • Nanny in Stretch Fluid Foundation, VD4.
    Nanny in Stretch Fluid Foundation, VD4.
    very deep 4 foundation
    Coming soon

    Stretch Fluid Foundation

    Very Deep 4

    K 175

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    Very Deep 4

    See details
  • Ibti wears Cloud Paint in Soar.
    Ibti wears Cloud Paint in Soar.
    cloud paint
    Coming soon
    Best Seller

    Cloud Paint

    Soar

    K 124

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    Sale price K 83 Regular price K 124

    Sale price K 83 Regular price K 124

    Sale price K 83 Regular price K 124

    Sale price K 83 Regular price K 124

    Sale price K 83 Regular price K 124

    Blush

    Bronzer

    Soar

    See details
  • Model wears Wowder in G1-G3
    Model wears Wowder in G1-G3
    G1-G3 wowder
    Coming soon
    Leaving Soon

    Wowder

    G1-G3

    Sale price K 83 Regular price K 124

    Sale price K 83 Regular price K 124

    Sale price K 83 Regular price K 124

    Sale price K 83 Regular price K 124

    Sale price K 83 Regular price K 124

    G1-G3

    See details
  • Nanny in Stretch Fluid Foundation, VD4.
    Ibiti wears Stretch Fluid Foundation in D5
    very deep 4 foundation
    Coming soon

    Stretch Fluid Foundation

    light-to-medium coverage + natural finish

    Very Deep 4

    K 175

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    See details
Give good brow 

Our face-framing brow collection is a morning routine must-haves. 

BOY BROW

Fluffy, groomed brows in seconds. 

Clock it 

"After several years, Boy Brow is still my favorite brow pomade. I haven't found anything that beats it!"

EXPLORE EYE

Shop Eye
  • model wears pro tip eyeliner
    model wears pro tip eyeliner
    pro tip eyeliner against white background
    Coming soon
    Leaving Soon

    Pro Tip

    Sale price K 73 Regular price K 109

    See details
  • model wears monochromes in heather.
    model wears monochromes in heather.
    product packaging of monochromes in heather against white background
    Coming soon
    Leaving Soon

    Monochromes

    Heather

    Sale price K 78 Regular price K 114

    Sale price K 78 Regular price K 114

    Sale price K 78 Regular price K 114

    Sale price K 78 Regular price K 114

    Heather

    See details
  • ochre no.1. pencil
    Model wears Lidstar in Lily.
    ochre no.1. pencil
    Coming soon

    No. 1 Pencil

    Perfect glide eyeliner

    Ochre

    K 103

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    See details
On everyone’s lips 

Hydrating balms, buildable color, nourishing shine – there’s a lip for every lip.

ULTRALIP

The cashmere sweatpants of lipstick is part balm, part gloss, part tint, and all you.

Swipe on

"Absolutely YES! Moisturizing lip color and shine keeps my lips feeling silky smooth. The color is just enough and does not stain. Love this!"

 PICK YOUR LIP 

Shop Lip
  • image of open tube of generation g lipstick in cake
    close up of model wearing cake

    Generation G

    K 103

    Sheer matte, fragrance-free lipstick

    Swatches available

    9

    Good to know

    • Easy
    • Buildable
    • Enhancing
    • Cruelty-free
    • Vegan
    • Fragrance-free

    Ingredients

    • Wax Matrix
    • Blue Agave Extract
    • Vitamin E
    • Soft Focus Elasto-Powder
  • hold lip liner
    Kristinia wears Lip Line in Hold.

    Lip Line

    K 103

    Enhancing pencil

    Swatches available

    8

    Good to know

    • Longwearing
    • Smudge-Resistant
    • Transfer-Resistant
    • Water-Resistant

    Ingredients

    • Fractional Quartz
    • Jojoba Oil
    • Lip Grip Complex
  • lip gloss clear
    Chloe wears Lip Gloss in Pink.

    Lip Gloss

    K 93

    Glassy plush shine

    Swatches available

    9

    Good to know

    • Enhancing
    • Cruelty-free
    • Vegan

    Ingredients

    • Wax Matrix
    • Blue Agave Extract
    • Vitamin E
    • Soft Focus Elasto-Powder
  • Balm Dotcom in Wild Fig.
    sasha in Sparkling Rosé

    Balm Dotcom

    K 62 - K 83

    Nourishing lip balm

    Swatches available

    10

    Good to know

    • Moisturizing
    • Nourishing

    Ingredients

    • Wax Matrix
    • Blue Agave Extract
    • Vitamin E
    • Soft Focus Elasto-Powder