Grooming pomade
Dark Brown
$25.08
$25.08
$25.08
$25.08
$25.08
$25.08
$25.08
Dark Brown
Made with you in mind
Our uncomplicated, easy-to-use makeup will never cover you up or turn you into someone else. Simply put, it lets the real you shine through.
TRIED + TRUE
Shop all makeup-
![boy brow]()
![boy brow]()
![Nasra wears Boy Brow in Dark Brown.]()
Best Seller -
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Best Seller -
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![bdc]()
![bdc]()
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Best Seller -
![cloud paint]()
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Best Seller -
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Top-rated -
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![hold lip liner]()
![Kristinia wears Lip Line in Hold.]()
Best Seller -
![lucite ultralip]()
![lucite ultralip]()
![lucite ultralip]()
Best Seller
Our base makeup goes on like skincare for a natural, seamless finish.
STRETCH FLUID FOUNDATION + STRETCH BALM CONCEALER + FUTUREDEW
3 lightweight + buildable complements to your makeup routine.
CLOUD PAINT
The most user-friendly blush + bronzer under the sun gives you a flushed-from-within glow that can be mixed + matched for a look that’s all you.
EXPLORE FACE
Face-
![very deep 4 concealer]()
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![very deep 4 foundation]()
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![cloud paint]()
Best Seller -
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Leaving Soon -
![g1 skin tint]()
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![Stretch Fluid Foundation + Stretch Balm Concealer.]()
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![very deep 4 foundation]()
Our face-framing brow collection is a morning routine must-haves.
EXPLORE EYE
Shop Eye-
![lash slick]()
Best Seller -
![pro tip eyeliner against white background]()
Leaving Soon -
![product packaging of monochromes in heather against white background]()
Leaving Soon -
![Lidstar in Lily]()
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![black boy brow arch]()
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![glossier brow duo]()
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![lash slick]()
Best Seller
Hydrating balms, buildable color, nourishing shine – there’s a lip for every lip.
ULTRALIP
The cashmere sweatpants of lipstick is part balm, part gloss, part tint, and all you.
PICK YOUR LIP
Shop Lip-
![image of open tube of generation g lipstick in cake]()
![close up of model wearing cake]()
Generation G
$22.80
Sheer matte, fragrance-free lipstick
Swatches available
9
Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
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![hold lip liner]()
![Kristinia wears Lip Line in Hold.]()
Lip Line
$22.80
Enhancing pencil
Swatches available
8
Good to know
Ingredients
- Fractional Quartz
- Jojoba Oil
- Lip Grip Complex
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![lip gloss clear]()
![Chloe wears Lip Gloss in Pink.]()
Lip Gloss
$20.52
Glassy plush shine
Swatches available
9
Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
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![Balm Dotcom in Wild Fig.]()
![sasha in Sparkling Rosé]()
Balm Dotcom
$13.68 - $18.24
Nourishing lip balm
Swatches available
10
Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
