Grooming pomade
Dark Brown
$175 TTD
$175 TTD
$175 TTD
$175 TTD
$175 TTD
$175 TTD
$175 TTD
Dark Brown
Made with you in mind
Our uncomplicated, easy-to-use makeup will never cover you up or turn you into someone else. Simply put, it lets the real you shine through.
TRIED + TRUE
Shop all makeup-
![boy brow]()
![boy brow]()
![Nasra wears Boy Brow in Dark Brown.]()
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![lash slick]()
![lash slick]()
![close up of model applying lash slick black to eyelashes]()
Best Seller -
![futuredew bottle]()
![futuredew bottle]()
![Bruna wears Futuredew.]()
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![Vakare wears Futuredew Solid.]()
INCLUDES A GIFT -
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NEW -
![black boy brow arch]()
![black boy brow arch]()
![Sade wears Boy Brow Arch in Black.]()
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![bdc]()
![bdc]()
![sasha in Sparkling Rosé]()
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![storm plush blush]()
![storm plush blush]()
![Joanna wears Cloud Paint Plush Blush in Storm.]()
Top-rated
Our base makeup goes on like skincare for a natural, seamless finish.
STRETCH FLUID FOUNDATION + STRETCH BALM CONCEALER + FUTUREDEW
3 lightweight + buildable complements to your makeup routine.
CLOUD PAINT
The most user-friendly blush + bronzer under the sun gives you a flushed-from-within glow that can be mixed + matched for a look that’s all you.
EXPLORE FACE
Face-
![very deep 4 concealer]()
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![very deep 4 foundation]()
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![cloud paint]()
Best Seller -
![futuredew bottle]()
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![G1-G3 wowder]()
Leaving Soon -
![g1 skin tint]()
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![Stretch Fluid Foundation + Stretch Balm Concealer.]()
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![very deep 4 foundation]()
Our face-framing brow collection is a morning routine must-haves.
EXPLORE EYE
Shop Eye-
![lash slick]()
Best Seller -
![pro tip eyeliner against white background]()
Leaving Soon -
![product packaging of monochromes in heather against white background]()
Leaving Soon -
![Lidstar in Lily]()
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![ochre no.1. pencil]()
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![glossier brow duo]()
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![lash slick]()
Best Seller
Hydrating balms, buildable color, nourishing shine – there’s a lip for every lip.
ULTRALIP
The cashmere sweatpants of lipstick is part balm, part gloss, part tint, and all you.
PICK YOUR LIP
Shop Lip-
![image of open tube of generation g lipstick in cake]()
![close up of model wearing cake]()
Generation G
$159 TTD
Sheer matte, fragrance-free lipstick
Swatches available
9
Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
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![hold lip liner]()
![Kristinia wears Lip Line in Hold.]()
Lip Line
$159 TTD
Enhancing pencil
Swatches available
8
Good to know
Ingredients
- Fractional Quartz
- Jojoba Oil
- Lip Grip Complex
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![lip gloss clear]()
![Chloe wears Lip Gloss in Pink.]()
Lip Gloss
$143 TTD
Glassy plush shine
Swatches available
9
Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
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![Balm Dotcom in Wild Fig.]()
![sasha in Sparkling Rosé]()
Balm Dotcom
$96 TTD - $128 TTD
Nourishing lip balm
Swatches available
10
Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
