Nourishing lip balm
NEW I ❤️ NY
222 000 som
222 000 som
222 000 som
222 000 som
222 000 som
222 000 som
222 000 som
222 000 som
222 000 som
222 000 som
222 000 som
222 000 som
NEW I ❤️ NY
Made with you in mind
Our uncomplicated, easy-to-use makeup will never cover you up or turn you into someone else. Simply put, it lets the real you shine through.
TRIED + TRUE
Shop all makeup-
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Best Seller -
![very deep 4 concealer]()
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![Nikki in Stretch Balm Concealer, VD4.]()
50% off in cart -
![very deep 4 foundation]()
![very deep 4 foundation]()
![Nanny in Stretch Fluid Foundation, VD4.]()
50% off in cart -
![float cloud paint plush blush]()
![float cloud paint plush blush]()
![Alison wears Cloud Paint Plush Blush in Float.]()
Top-rated -
![puff cloud paint]()
![puff cloud paint]()
![Juliette applies Cloud Paint in Puff.]()
Best Seller -
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NEW -
![open tubes of lash slick mascara in brown and black against white background]()
![open tubes of lash slick mascara in brown and black against white background]()
![close up of model's eye wearing lash slick brown on eyelashes]()
Best Seller
Our base makeup goes on like skincare for a natural, seamless finish.
STRETCH FLUID FOUNDATION + STRETCH BALM CONCEALER + FUTUREDEW
3 lightweight + buildable complements to your makeup routine.
CLOUD PAINT
The most user-friendly blush + bronzer under the sun gives you a flushed-from-within glow that can be mixed + matched for a look that’s all you.
EXPLORE FACE
Face-
![very deep 4 concealer]()
50% off in cart -
![very deep 4 foundation]()
50% off in cart -
![puff cloud paint]()
Best Seller -
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Our face-framing brow collection is a morning routine must-haves.
EXPLORE EYE
Shop Eye-
![open tubes of lash slick mascara in brown and black against white background]()
Best Seller -
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![Lidstar in Lily]()
30% off in cart -
![open tubes of lash slick mascara in brown and black against white background]()
Best Seller -
![ochre no.1. pencil]()
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![Lidstar in Lily]()
30% off in cart -
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Hydrating balms, buildable color, nourishing shine – there’s a lip for every lip.
ULTRALIP
The cashmere sweatpants of lipstick is part balm, part gloss, part tint, and all you.
PICK YOUR LIP
Shop Lip-
![image of open tube of generation g lipstick in cake]()
![close up of model wearing cake]()
30% off in cartGeneration G
278 000 som
Sheer matte, fragrance-free lipstick
Swatches available
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Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
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![hold lip liner]()
![Isabella wears Lip Line + Balm Dotcom in Black Cherry.]()
Lip Line
278 000 som
Enhancing pencil
Swatches available
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Good to know
Ingredients
- Fractional Quartz
- Jojoba Oil
- Lip Grip Complex
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![lip gloss clear]()
![Chloe wears Lip Gloss in Pink.]()
Lip Gloss
250 000 som
Glassy plush shine
Swatches available
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Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
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![Balm Dotcom in Wild Fig.]()
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Balm Dotcom
222 000 som
Nourishing lip balm
Swatches available
10
Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
