Meet the recipients of our Grant Initiative for Black-Owned Beauty Businesses!

In May, we committed to providing $500,000 in grants to support the next generation of industry leaders. Nearly 10,000 (!) applications later, we’re so excited to share these 16 incredible businesses + founders with you.


These businesses have a finalized business plan and plans to launch within the next 12 months. Grant amount: $10,000 per business.


DEON LIBRA, launching in 2021, is an adaptogenic beauty brand formulated to support the body’s natural ability to handle stress and activate lasting healthy skin. Founder Devin McGhee started developing DEON LIBRA out of her kitchen in 2018 and since then, alongside co-founder Brittany Kirkland, has harnessed a love and knowledge of beauty, and extensive research of long-term solutions for anxiety, depression, and stress-induced skin problems, to develop adaptogenic beauty for the communities that need it most.



Eadem, launching in Fall 2020, is a curated line of hyper-targeted skincare for melanin-rich skin, designed by women of color for women of color. Founders Marie Kouadio Amouzame and Alice Lin Glover, who met during their time together at Google, saw a space in the market for clean, effective, and thoughtfully designed skincare for women of color.


Pound Cake

Pound Cake, launching in October 2020, is a pro-Black, pro-fat, and pro-queer cosmetics company with a mission to represent all shades of beauty with products designed for various skin and lip tones. Co-founders Camille Bell and Jonathan Velazquez are passionate about addressing shade inclusivity across every beauty category—not just complexion—and developed Pound Cake's revolutionary line of liquid red lipsticks to cater specifically to different lip tones.


Wavy Blue

Wavy Blue, which launched in September 2020, is a men’s personal hair care brand with a simple mission: give shine to Black men that make waves everyday. Founders Cameron Maple and McKervin Ceme are dedicated to building products and experiences that honor and acknowledge the diversity and dynamism of Black men.



These businesses launched in the past 12 months and are working to grow a customer base. Grant amount: $30,000 per business.

Brown Girl Jane

Brown Girl Jane is a plant-based wellness collection centering the needs of dynamic women of color. Owned and founded by Malaika Jones Kebede, Tai Beauchamp, and Nia Jones, their product line harnesses the power of broad-spectrum CBD in order to holistically address internal balance and external beauty.



epi.logic is an edited line of powerful skincare products with essential actives created by Dr. Chaneve Jeanniton, a board-certified plastic surgeon. She created the products based on her experience working with a diverse array of patients looking for a simplified and benefits-based approach to skin. Each product is balanced to deliver a variety of complexion-boosting results, and designed using a data-driven approach to eliminate potentially reactive additives.


Flaunt Body

Flaunt Body offers versatile, unisex, and effortless body care products focused on niche skin concerns. In 2019, founder Cameron Moore launched her hero product, an Ingrown Hair Mask, as an innovative and inclusive solution to a common body care gripe. Cameron’s focus is on creating alternative body care solutions for active, fast-paced lifestyles.



kanti is a skincare brand whose mission is to uncomplicate skincare for people of color, while celebrating Black and brown skin at the forefront of their brand. After connecting with other millennial women about beauty and noticing a common need across their peers, sisters Keamone F. and Alisha Ricki founded kanti as a clean, effective, and affordable solution to the most common skin concerns amongst melanin-rich skin.


Luna Magic

Luna Magic is a beauty and lifestyle brand founded by Afro-Latina and Dominican-American sisters, Mabel and Shaira Frías. Inspired by their passion for beauty, they created a line of vibrant, high-performance cosmetics that celebrates their mutual love for their multicultural heritage and Latin culture and music.



Redoux is a sophisticated line of fragrances that evoke emotion and bottle the feeling of memories through scent and storytelling. Asia Grant, alongside her co-founder Alejandro Villalba, crafts scents that elevate personal rituals, embody a cross-sensory experience, and draw inspiration through food, art, conversation, and cultural histories.



THE MOST empowers women of color to embrace their natural hair with all-in-one styling tools designed to cut styling time and minimize the invisible pain points in textured hair care. Their upcoming hero product, THE MOST Mint, streamlines the process of detangling and applying product to highly textured hair. Founder and entrepreneur Dawn Myers, believes in culturally-informed engineering and the power of beauty as a practice of self worth.



These businesses launched over 12 months ago and are working to scale operations. Grant amount: $50,000 per business.


AbsoluteJOI, a clean skincare line dedicated to women of color, was developed by Dr. Anne Beal in response to the skincare needs of women with melanin-rich skin. Her desire to create her line was sparked after reading that 75% of beauty products marketed to Black women contain toxic ingredients. With an approach focused on “clean, effective, and simple” products, Dr. Anne is raising awareness of the benefits of a non-toxic lifestyle.


Alodia Hair Care

Alodia Hair Care is a line of clean and green hair and scalp products founded by Dr. Isfahan Chambers-Harris. She was inspired to create a holistic approach to healthy hair after her own personal experiences with unnatural and toxic hair care products. Alodia Hair Care uses plant herbs and extracts and technology to personalize product choices based on scalp health, hair type, and styling preferences.


Golde Wellness

Golde Wellness is a Brooklyn-born health and beauty brand, powered by superfoods. Founded by Trinity Mouzon Wofford and her partner Issey Kobori in 2017, Golde is on a mission to make wellness easy and fun. They create products—ranging from latte blends to superfood masks—that look good, taste good, and help you feel like your best self.


Hanahana Beauty

Hanahana Beauty is a consciously clean skincare and wellness brand founded by Abena Boamah-Acheampong, a Ghanaian-American creative entrepreneur and mental health advocate. With the vision of disrupting the global beauty industry, Hanahana Beauty values sustainability and transparency, and keeps Black women at the forefront of their business and brand.


Melanj Hair

Melanj Hair is a textured hair extensions company founded by sisters Nikki and Whitney. The pair spent years sharing their healthy hair routines on YouTube before setting out to develop a product that compliments natural hair without compromising it. Their clip-in extensions are made of 100% human hair and designed to blend seamlessly into natural hair of all textures.