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We also make emails.

We do this thing where we send email updates on stuff you’ll probably want to know about: new products, Into The Gloss posts, promos, and parties. Interested?

We do this thing where we send email updates on stuff you’ll probably want to know about.

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_Hi, welcome to Glossier!

*say what?*

We’re laying the foundation for a beauty movement that celebrates real girls, in real life. Glossier is a new way of thinking about (and shopping for) beauty products. Because “beauty” should be fun, easy, imperfect, and personal. Above all, we believe that you give life to products-products don’t breathe life into you.

About 01 6832f80c03398744acd2bfc0073b4f63a53dcd46f3c75e8041ec0646a62675b1
About 02 a27c8f9787bf0ffb95766e3762a032f919a7c0c031317ad4e30d0af01216184a
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_made by beauty editors

It all began back in 2010 on IntoTheGloss.com, our super successful beauty blog with a loyal, influential readership—and editors with a sixth-sense for what’s relevant (and what works). We try every product under the sun, interview our icons, and peek inside hundreds of fancy medicine cabinets for our Top Shelf series. You could say that Glossier is distilled from years of recommendations from the coolest girls on the planet.

About 03 8481ddba398018c94efd8b44e537efdcc8d1f39aed78a21c06d5d836c3ba05c3

our product philosphy

_skincare is essential

Start with the most important thing: perfectly primed skin. Glossier Phase 1 products are the not-so-basic skincare basics every girl needs in her routine. We think of our skincare like makeup, designing our products to work together to immediately bring out your best. Intense moisturization = instant gratification. Glowy, dewy skin is our thing.

About 05 965de1919e60b7f683f1a30e7f2d7ab6fce8db630e484413ab24e2e705b590c2
About 04 c6703ad6ec50aa224897c4b6e3910d2f9a1747ef13ea17bb001a1539cac32f83

...and makeup is a choice

How much makeup do you own and how much of it do you actually use? Phase 2 is about helping you make the best choices with a lovingly invented, highly edited selection of uncomplicated makeup staples that live with you—not on you.

About 06 743fbf20ca7ef2469f519cdaf7e77ca7bb0cd92c3c85bf7887d80e737c1344d0About 07 b04a61919ddf9a44d7aa5e2c63e8882727412acf6b13019e4db0bbdd2e07b125

_trust us, we're you

Geeking out over beauty is fun, and we’re lucky to have a community of likeminded Glossier girls who get it. We’re the beauty brand that wants to be friends with you—mostly because we’re not so much a brand as we are real people over here just trying to rethink the beauty industry and have a good time doing it.

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