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_Hi, welcome to Glossier!

*say what?*

We’re laying the foundation for a beauty movement that celebrates real girls, in real life. Glossier is a new way of thinking about (and shopping for) beauty products. Because “beauty” should be fun, easy, imperfect, and personal. Above all, we believe that you give life to products-products don’t breathe life into you.

About 01 e9047e58ae02c878cef0940ced0d166018717e0cd93e679beb2f219cdd7d8714
About 02 d5ef4cba4042c5a46ebea02acf528512606a619fdf03ff206fbfd23627160436
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_made by beauty editors

It all began back in 2010 on IntoTheGloss.com, our super successful beauty blog with a loyal, influential readership—and editors with a sixth-sense for what’s relevant (and what works). We try every product under the sun, interview our icons, and peek inside hundreds of fancy medicine cabinets for our Top Shelf series. You could say that Glossier is distilled from years of recommendations from the coolest girls on the planet.

Skin is in

About 03 59d71070d09bb97a8a6037388c94bdff93caae91d36adee975cf50563ec201b3

our product philosophy

_skincare is essential

Start with the most important thing: perfectly primed skin. Glossier Phase 1 products are the not-so-basic skincare basics every girl needs in her routine. We think of our skincare like makeup, designing our products to work together to immediately bring out your best. Intense moisturization = instant gratification. Glowy, dewy skin is our thing.

About 05 77776ce3c29726f1e19e883f22ff05d1ec383b76f80fdf92a829ecfd2f960643
About 04 41e0bbb32de79f87fd02045e126d093788affebb881a1040ab7345cc7a4df6b9

...and makeup is a choice

How much makeup do you own and how much of it do you actually use? Phase 2 is about helping you make the best choices with a lovingly invented, highly edited selection of uncomplicated makeup staples that live with you—not on you.

About 06 d1e2f505a66bc701f6b3b32a41f872c8001bff92c1db883b0604c6f7c7b02e53About 07 3fcc4222905f6a62a0ea941299f11dc44e5d0ebc3892ef0dacc5cac43826e7a6

_trust us, we're you

Geeking out over beauty is fun, and we’re lucky to have a community of likeminded Glossier girls who get it. We’re the beauty brand that wants to be friends with you—mostly because we’re not so much a brand as we are real people over here just trying to rethink the beauty industry and have a good time doing it.